From Enquiry to Reality - A Shopfront requirement for Signage
We get this almost every day: “How much for a sign?”
"How big?" We ask.
“Standard Size, come on just a ball park figure, I wont hold you to it “
This is our daily lot, potential clients simply wanting to hear a dollar amount for a nondescript concept and the cheapest “Sound” the customer hears is the one THEY will investigate further, because they have COMPLETE TRUST that they will receive the best value, service, advice and product from that provider.
It’s only when we begin to ask questions do we find what the customer really wants and often it comes down to a range of requirements. I need someone who will design, produce layouts and conceptual drawings, meet my need for a “Look” and “Identity”, and ensure my shopfront or business entrance concept is ideal for my needs.
All that from “ How much is a sign?”
Our core thrust as a business is to provide a holistic approach to every inquiry and as a result a simple request for a sign is taken in a much more serious fashion, so as to determine the customers exact needs. The end result are the considerations that must be taken into account when determining; How will the required signage be required to deliver the message it must deliver on site/location, how will it stand up to the rigors of its environment and how dimensional does it need to be to meet the customers minds’ eye picture. After all the customer has stepped into our sign design studio and the very least we can do is deliver an experience that reflects our profession and also gives the very best value and image the customer is really looking for.
Our perception as a company is based on the premise that we provide the best shopfront designer experience to our clients. At the forefront of our interactions is the understanding that our clients want to see how a 2 Dimensional image on paper or in their minds can be transformed into a 3 Dimensional reality, with a locational physical presence. This is the basic underpinning of our service and as a result our expertise and developmental judgement is utilized to its full potential to ensure that our client is walked through the fundamentals that they in turn deliver to them the very best potential for the best design and identity they require.